Tata Crucible – ‘The Campus Quiz' seeks to bring together the sharpest young minds in UK to take on the heat of an exciting business quiz. The Quiz will make its debut in the United Kingdom on the 9th November 2008, at Imperial College, South Kensington Campus, London. Campuses across the UK will battle for the first time on a quizzing platform of this scale.

Tata Crucible was started as a key initiative in India in 2004, a year that was christened as the 'Century of Trust' year to commemorate the death centenary of the Founder of the Group - J.N. Tata and the birth centenaries of two of its illustrious leaders - J.R.D. Tata and Naval H. Tata. Youth is a key audience cluster which the Tata Group is focusing its communication at and Tata Crucible is one of the key initiatives towards this engagement.

It generated huge response as a high quality business quiz in the very first year and has now become an annual event in India. In a commissioned research Tata Crucible Campus Quiz has been judged as the highest rated ground quiz by students of participating colleges in India.

The Tata Crucible Quiz is a team based contest (2 participants per team) and is held in 3 parts. Two back to back tracks are held for corporates - separately for Tata Corporates in 8 cities and Non-Tata Corporates across 16 cities, followed by National Finals. The third track is held for Campus students each year also across multiple cities followed by a National Final. Over 3000 teams participated in the three tracks of the quiz held in 2007-08 in India.

The international edition of the Tata Crucible Quiz was launched in 2007 for campus students, in Singapore. The quiz was a huge success and is slated to get bigger and better with time. The 2nd edition of the campus quiz in Singapore is scheduled to take place in the month of October, 2008.

To know more visit www.tatacrucible.com

ABOUT THE TATA GROUP

The Tata Crucible Quiz is brought to you by the Tata Group, a global business conglomerate comprising 98 operating companies in seven business sectors: information systems and communications; engineering; materials; services; energy; consumer products and chemicals.

Tata is a rapidly growing business group based in India with significant international operations and estimated revenues of US$ 62.5 billion in 2007-08. The Group employs around 350,000 people worldwide. The Tata name has been respected in India for over 140 years for its adherence to strong values and business ethics.

The Group's major companies are counted globally. Tata Steel became the sixth largest steel maker in the world after it acquired Corus. Tata Motors is among the top five commercial vehicle manufacturers in the world and has recently acquired Jaguar and Land Rover. TCS is a leading global software company, with delivery centres in the US, UK, Hungary, Brazil, Uruguay and China, besides India. Tata Tea is the second largest branded tea company in the world, through its UK-based subsidiary Tetley. Tata Chemicals is the world's second largest manufacturer of soda ash. Tata Communications is one of the world's largest wholesale voice carriers.

To know more visit www.tata.com

TATA PRESENCE IN UK

Tata has more than a century of experience and leadership in the UK, its leading international market with combined revenues of nearly $ 9 billion which is 15% of the Group revenues. Having established Tata Limited in 1907 to represent the Group in Europe, Tata has grown to become the largest Indian employer in the UK, comprising 19 companies and a 47,000-strong workforce spread across the region.

Tata companies include some well-known brands in the UK, among them: Tetley Tea, Corus, Jaguar, Land Rover, Tata Consultancy Services, Quilon and The Bombay Brasserie. In addition, Tata Communications (formerly VSNL), Brunner Mond, Tata Motors and Taj Hotels are all significant players in their respective fields. The Tata Group has a long and cherished association with UK academia that dates back to the establishment of the Sir Ratan Tata Department at the London School of Economics in 1912.

In 1920 the Department of Engineering at the University of Cambridge moved to its current Trumpington Street site thanks to a donation from Sir Dorabji Tata, an alumnus of the institution. The site remains the prime location for teaching and much of the Department's research. Today, the Group continues to forge new links with the UK’s leading academic institutions. In 2008, it established the Tata International Social Entrepreneurship Scheme (TISES) in partnership with the University of Cambridge. In June, five Cambridge students visited India for an 8-week summer internship at different Tata community initiatives.

Details of Tata operations in UK are available on http://uk.tata.com